Brief
RCA is dedicated to empowering the younger generation by providing them with a platform to engage in physical activities, foster teamwork, acquire knowledge, and forge lifelong friendships. I joined to revitalize the brand and enhance its digital presence, catering specifically to the younger audience.
Branding
It was crucial to incorporate the essence of Altoona PA’s railroad industry into the new brand and logo. I designed a contemporary logo featuring a striking representation of the front of a train, plus a simplified abbreviation logo for versatile application across merchandise, uniforms, and signage.
Social Media
I developed a cutting-edge social media platform that facilitated seamless and timely posting on a regular basis, and crafted designs for special occasions that maintained brand cohesion while providing visual variety.
Website
A complete overhaul was performed aligning it with the new branding and giving Rail City Athletics a fresh and contemporary online presence. Built on HubSpot CMS with marketing automation features for ongoing campaign management.
