Rail City Athletics

Brief

RCA is dedicated to empowering the younger generation by providing them with a platform to engage in physical activities, foster teamwork, acquire knowledge, and forge lifelong friendships. Recognizing their need for support in fulfilling this mission, I joined the team to revitalize the brand and enhance its digital presence, catering specifically to the younger audience. 

Branding

It was crucial to incorporate the essence of Altoona PA's railroad industry into the new brand/logo. To achieve this, I designed a contemporary logo featuring a striking representation of the front of a train and a stylish font that truly showcases the brand. Additionally, a simplified abbreviation logo was created to provide versatility across various creative platforms.

Social media 

I developed a cutting-edge social media platform that facilitated seamless and timely posting on a regular basis. Furthermore, I crafted designs for special occasions that contrasted regular post while still maintaining the essential branding elements for a unified social media presence.

Website

I undertook a complete revamp of the website, aligning it with the new branding and giving Rail City Athletic a fresh and contemporary online presence. Utilizing Hub spot, I constructed a brand new site and worked closely with the owner to harness the power of the new CRM system, leveraging its marketing automation features to streamline operations and enhance customer engagement.

See the live site at: railcityathletics.com⤴

Print