Mathew BrandtCreative Leader
← All work

UX/WEBE-commerce

TRU Gaming

Web design, UX strategy, and e-commerce for a Raleigh-based gaming server provider.

2 Full website redesigns
2017 Engagement started
E-commerce Server purchasing UX
TRU Gaming

Brief

Based in Raleigh, NC, this gaming server provider was in need of assistance to expand their business and enhance their online server purchasing process. As the lead consultant and project manager, I led the charge in defining their brand and managing the entire process of designing, building, launching, and maintaining their new website.

Website v1

After the successful launch, I continuously monitored and improved the website’s performance and user experience.

Website V1 Design

UX and Analytics

Utilizing Hotjar and Google Analytics I was able to identify areas for improvement and propose recommendations to further enhance the website.

Analytics Review

Website V2

After successfully managing the new website for a year, I led an ambitious redesign project. By incorporating valuable data and emphasizing popular game servers and captivating community elements, we saw remarkable improvements in performance and sales.

Website V2 Design