ImagineOptix Creative
Mathew Brandt — Digital Experience
Creative leader & UX Strategist
Building winning teams through mentorship, not management. Driven by empathy but anchored in business strategy, I lead innovation that fuels growth.
I get $ for:
Strategy, Creativity, Experimentation, UX, and AI
I give $ for:
Biking, Kayaking, Golfing, RockN, Boarding, and Gaming
West Shore Home CRO Optimize
Million$ from one headline change
Honor Website UX/Web
1,200 more job applications
Home Instead Website Strategy
Dual audiEnce User Flow
Postern Leading
66% growth, NEw Services, Real strategy
The full archive
All Work
14 projects · branding · product · web · video
Design Is Not Art
Art asks a question but design answers them. The best design gets out of the way and is measured by whether people get where they’re going, not by how fancy it looks.
Most People are Fine With Just OK
“Good enough” is the default setting of most marketing. That is exactly why a little extra craft and clarity feels remarkable, and converts buyers to lifetime customers.
Your Logo isn’t That Important
Making the logo bigger doesn’t improve brand awareness. A brand is the whole experience including the message, the product, and the outcome. It is not just a mark.
All Ideas
Short essays on design, craft, brand, and the work behind the outcomes
About — Digital Experience
from research
to refinement
Twenty years across creative direction, product, and UX turning user insight and data into design decisions that businesses can measure. I lead teams and ship work end to end: research, strategy, design, build, and the conversion testing that proves it worked.
Capabilities
- 01 User Research Interviews, usability testing, journey mapping.
- 02 Data Analysis Behavioral analytics that surface the real story.
- 03 Marketing Strategy Positioning, messaging, funnel architecture.
- 04 Ideation & Innovation Workshops, concepts, rapid prototyping.
- 05 UX / UI Design Design systems, interfaces, interaction.
- 06 Development Production front-end, CMS, hand-off.
- 07 CRO Experiments and A/B tests that move metrics.
Experience
CRO Marketing Manager
Freelance Creative Leader
Art Director
UX Design Lead
Creative Director
Production Manager
Tools & Software
