ImagineOptix
ImagineOptix needed an updated brand that matched their technology and looked more professional. *Completed during my employment at TheeDigital
2021
Aquired by META
125
Million Acquisition
3
Sucessful VC Fundings
Brief
ImagineOptix was seeking investor funding and ideally merger or acquisition, but their brand, website, and marketing materials were outdated. With highly scientific technology it was a challenge to showcase the capabilities, specifically in consumer markets.
Strategy
I led workshops to better understand the company, their goals, and the complex technology. The primary deliverable was a new brand package and website, but I came up with the idea to design and build a 3d model for an AR glasses prototype. My proposal solved several major problems: make the brand appear more modern, highlight the technology, showcase consumer applications, and attract potential investors/buyers.
3d Protoype
With experience in 3d modeling I drafted a rough concept and a general storyboard to show the client my idea and get buy-in.
See Sketchfab model here:
https://sketchfab.com/3d-models/imagineoptix-5efe41a0d3ae40168beb71a8c21af8fa
Website Redesign
Wireframes
Design
I utilized the 3d model to make the homepage hero instantly draw visitor's attention and with the Sketchfab embed the hero was also interactive and highly engaging.
Custom Icons
Since ImagineOptiix had highly specialized technology there wasn't any existing iconography available that would work so I created a new custom set.
ADDITIONAL PROJECT RESOURCES AVAILABLE
This is just a small sample of deliverables from the full project. Full project source files and additional resources may be shared privately.
You can view the live website here: honorcare.com ⤴ (website may change and not reflect my personal work over time)
