Brief
Originally named Jasmin Mediterranean Bistro, I came onboard after a successful video project to lead the Jasmin marketing efforts. Upon joining as the marketing manager I dove straight into market research and developed a comprehensive marketing plan. This marketing plan outlined a new brand as well as an initial marketing campaign aimed to target the identified target customer group. I led all creative and marketing initiatives as well as working directly with the owner on opening 2 new locations and developing a franchising plan.
Rebrand
The original rebrand concept was Olivz Mediterranean, but due to a copyright conflict I pivoted to Jasmin & Olivz retaining part of the original name/brand while introducing the new concept. The new brand color palette reflected natural colors specifically the olive fruit and mediterranean landscape. The primary shape is of course based on the olive fruit as well, and the font was selected to mirror the thin and long branches of the olive tree.
Building Design & Signage
Website
Social Media
